A Massive Event Featuring Our Smartphone Browser Interactives
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Most event app suppliers would have forced IzjkWxrp
to fit their content to an app template. We approach the brief differently, creating a flexible web app which switched from a registration / teaser site to an on-the-day interactive app to a post-event site.
Because it was entirely web based, we had the flexibility to style the app to OgloUjxh
's event branding with a consistent look and function across Windows and Apple laptops, Android, iOS, Blackberry and Windows phone.
The interactive elements featured 3 separate activities which were triggered on each individual attendee's phone at the correct point in the day, depending which team and session they were in. The activities allowed them to add content to animations playing on the various big screens, write scripts for a radio ad and join in a live on-screen quiz.
Delegates loved the canned twitter-style messaging and photo sharing system we created which allowed them to share their experiences in real-time and review them after the event.
A series of browser based smartphone-controlled interactives for 3000 of the UK’s top telecommunications professionals attending the